| Policy Date | June 2026 |
| ICO Registration Number | ZA104433 |
| Data Protection Officer/Director | Emma Foreman |
1. Introduction
Ashtons Complete Ltd trading as Complete Property is committed to protecting and respecting your privacy.
This Privacy Notice explains how we collect, use, store, share and protect your personal data when you use our services, visit our website, enquire about a property, apply for a tenancy, instruct us to sell or let a property, or otherwise interact with us.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable legislation.
2. Data Controller
Ashtons Complete Ltd t/a Complete Property
Data Protection Officer: Emma Foreman
Email: emma.foreman@completeproperty.co.uk
Correspondence Address:
Emlyn House
Fore Street
Bovey Tracey
Devon
TQ13 9AD
3. Personal Data We Collect
We may collect:
• Identity information
• Contact information
• Financial information
• Property and tenancy information
• Anti-money laundering documentation
• Communication records
• Website usage information
• Special category data where required by law
4. How We Collect Information
Information may be collected directly from you, via our website, property portals, solicitors, referencing providers, anti-money laundering providers, contractors, suppliers and publicly available sources.
5. Lawful Basis for Processing
We process personal data under one or more of the following lawful bases:
• Contract
• Legal obligation
• Legitimate interests
• Consent
• Vital interests
• Public task
6. How We Use Personal Data
We may use personal data to:
• Provide estate agency and lettings services
• Arrange viewings and valuations
• Conduct referencing and compliance checks
• Manage property transactions
• Communicate with customers
• Comply with legal obligations
• Prevent fraud and financial crime
• Improve our services
7. Marketing
Where permitted by law, we may send information regarding services we believe may be of interest.
You may opt out at any time.
8. Sharing Personal Data
We may share information with:
• Solicitors and conveyancers
• Referencing agencies
• Credit reference agencies
• Contractors and maintenance providers
• Deposit protection providers
• Utility providers
• Insurance providers
• Regulatory authorities
• Professional advisers
• IT service providers
9. International Transfers
Where information is transferred outside the UK, appropriate safeguards will be implemented.
10. Data Security
We use technical and organisational measures including:
• Secure password protocols
• Multi-factor authentication where available
• Access controls
• Encryption
• Staff training
• Secure disposal procedures
11. Data Retention
Typical retention periods include:
• Tenancy and contractual records – 6 years
• AML records – 5 years
• Complaint records – 6 years
• CCTV footage – approximately 30 days
12. Your Rights
You have the right to:
• Be informed
• Access your personal data
• Rectification
• Erasure
• Restriction of processing
• Data portability
• Object to processing
• Rights relating to automated decision making
13. Data Protection Complaints
If you wish to raise a complaint regarding the handling of your personal data, you may contact:
Emma Foreman
Data Protection Officer
Email: emma.foreman@completeproperty.co.uk
All data protection complaints will be acknowledged within 30 calendar days of receipt.
Complaints will be investigated promptly, fairly and without undue delay. A record of all complaints, investigations, decisions and actions taken will be maintained.
If you remain dissatisfied following our response, you have the right to complain to:
Information Commissioner’s Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: www.ico.org.uk
14. Cookies
Our website uses cookies to improve functionality, analyse website usage and enhance user experience.
15. Changes to this Privacy Notice
We may update this Privacy Notice from time to time. The latest version will always be available on our website.