If you’ve been wondering whether now is a good time to sell your home in South Devon, you’re not alone.

Between shifting mortgage rates, rising stock levels, and fluctuating buyer demand, the housing market in 2025 is filled with mixed messages. Some headlines say prices are surging, while others warn of cooling activity.

So, what is really happening?

At Complete Property, we know that selling a home is never just about numbers. It’s about timing, strategy, and understanding the current landscape in your specific area.

To help you out, Joseph Harris, Senior Negotiator / Valuer at our Newton Abbot branch, has taken a deep dive into the latest data from both Rightmove and Zoopla to give you a clear picture of what’s really going on right now in South Devon.

Whether you’re looking to upsize, downsize, relocate, or simply make the most of your investment, this guide will help you understand the current conditions, what they mean for your sale, and how you can secure the move you’re looking for.

What the Latest Data Tells Us

The good news is that homes are still selling. But with more choice for buyers and higher expectations around value, sellers need to approach the market with a clear strategy and realistic goals.

Here’s a quick look at the key findings from May 2025:

Rightmove (Focusing on Asking Prices and Buyer Trends)

  • Record-high asking prices at an average of £379,517, although annual growth has slowed to +1.2%
  • Sales agreed are 5% higher than this time last year
  • Stock levels are up 14% year-on-year, with more homes for sale than we’ve seen in over a decade
  • Buyer demand dipped slightly in April but is now rebounding
  • Mortgage rates easing, with 2-year fixed deals from 3.72%
  • Overpriced properties are taking far longer to sell

Zoopla (Looking at Actual Sold Prices and Lending Conditions)

  • Average sold price is £268,250, up +1.6% year-on-year
  • Sales agreed are up 6%, the strongest levels since 2021
  • Stock levels in the South West are up 21%
  • Buyer demand has increased by 3%, thanks in part to relaxed mortgage rules
  • Sellers are achieving an average of 97% of asking price
  • Buyers can borrow more, with mortgage affordability checks loosened

What This Means for Sellers in South Devon

The figures paint a picture of a resilient market, but one where realism and preparation are key. Here’s what we’re seeing right now on the ground in South Devon:

1. Competition is higher than ever

We’re seeing more available properties than at any point in the last 10 years. That’s great for buyers, but it means sellers need to be sharp on pricing, presentation, and timing. Overpricing will only push buyers toward other listings.

2. Buyers are active – but they’re picky

Yes, buyer demand is up – but buyers now have more choice. They’re negotiating harder and expecting good value. Homes that are priced right from the outset are selling quickly, while others risk sitting on the market and going stale.

3. Mind the gap between asking and selling prices

It’s tempting to aim high, especially with national data showing record asking prices. But Zoopla’s sold data tells a different story – most buyers are negotiating around 3% off the asking price. If your goal is to sell rather than sit, avoid aiming too high from the start.

4. South Devon needs a tailored strategy

While some parts of the UK are seeing faster growth, the South West has seen a 21% increase in supply. That means more local competition. Working with an agent who understands the nuances of the South Devon market is critical to getting the result you want.

5. Buyers can now afford more

One of the most encouraging shifts in recent months is the improvement in buyer affordability. Looser mortgage rules mean buyers can borrow up to 20% more than they could earlier this year. This has quietly boosted the number of people ready and able to move.

Our Advice to Local Sellers

Now more than ever, it’s vital to think strategically if you’re planning to sell your home.

  • Be competitive from the start – Setting a realistic price is key to generating interest quickly.
  • Listen to feedback – If viewings are slow or offers aren’t materialising, it may be time to adjust.
  • Focus on your motivation – Market timing matters less than your personal goals. Whether you’re upsizing, downsizing, or relocating, don’t let headlines distract you.
  • Stay local – National data is useful, but what’s happening in London or Leeds doesn’t reflect the South Devon market. Trust a local agent with local insight.

In Summary

We’re still seeing strong sales in South Devon – particularly when homes are priced in line with the market and marketed properly.

The recent shift in mortgage affordability is helping bring more buyers to the table, but with more homes available, sellers need to focus on value and presentation.

Yes, homes are still selling – and yes, motivated buyers are still out there. But with more stock and buyers becoming more selective, your pricing, marketing, and negotiation strategy are more important than ever.

Book a Free Property Consultation

If you’re considering selling your home in South Devon, now is a great time to start the process. 

At Complete Property, we offer free, no-obligation property valuations to help you understand your home’s market value and the best steps forward.

Get in touch today to book your valuation and let us help you achieve a smooth and successful sale.